We are a locally owned and family operated FM (102.9 and 97.1) & AM (1130) Radio Group located in Bartow, Florida. As the capital city of Polk County, Bartow is centrally located in the Lakeland-Winter Haven market - ranked in the top 100 radio markets in the country.
We feature Classic Hits, one of the most popular music formats, delivering 35-54 Adults. The greatest pop, soul, and rock n’ roll from ‘70s, ‘80s, and early ‘90s. We play feel good music, hosted by outstanding personalities along with fun daily features and weekend themes.
Everyone's favorite place to buy sell or trade: The Shopper and the place to save money: The Radio Store!
Also we bring you the excitement of Bartow Yellow Jacket high school sports and NASCAR Racing!
We feature a digital audio broadcast system, the latest digitial audio production and editing system, and an onsite backup electrical generator.
WBF was granted its license on September 6, 1969, and has been under the same local ownership and management since 1984. WBF is a division of Thornburg Communications, Inc.
Thank You for listening and we appreciate your visit!
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| Mailing Address: | WBF Radio
1130 Radio Road
Bartow, Florida 33830 |
| Business Office Hours: | 9 AM to 4 PM - Monday through Friday |
| Business Office: | 863.533.0744 |
| Shopper: | 863.533.0745 |
| Radio Store: | 863.534.7283 |
| Text: | 863.866.1029 |
| Facebook: | facebook.com/1029WBF |
| X: | @1029WBF |
| More Information: | If you have any questions, comments or suggestions regarding our station or website, click here.
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Nothing appeals to Polk County's largest demographic group like WBF!
Classic Hits one of the most popular and best loved music formats! The greatest pop, soul, and rock n’ roll from ‘70s, ‘80s, and early ‘90s. We play feel good music, hosted by outstanding personalities along with fun daily features and weekend themes.
At the core of WBF are timeless artists like the Journey, Madonna, Eagles, Bon Jovi, Billy Joel, Phil Collins, Prince, Elton John, U2, Michael Jackson, Fleetwood Mac, Stevie Wonder, Rod Stewart, Hall & Oates, Creedence Clearwater Revival, The Doobie Brothers and Motown superstars, plus classic country crossover tunes.
Our passionate personalities are heard live on WBF, so they can interact with our listeners. There's always a real person behind the microphone talking about current news, sports and entertainment. The songs may be classics, but our DJs are totally in-sync with today's lifestyle. They talk about what's timely and topical, and they're always upbeat and fun.
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Our passionate personalities are heard live on WBF, so they can interact with our listeners. There's always a real person behind the microphone talking about news updates and daily contests. The songs may be classics, but our DJs are totally in-synch with today's lifestyle. They talk about what's timely and topical, and they're always upbeat and fun.
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Tony Zazza (6am to 9am)
Tony’s a Southern California native, and while in college he took a job at the local radio station. Before he knew it, he was working for major market radio stations. After over 25 years in the business, he hasn’t looked back. Tony loves sports, is a foodie and wine enthusiast, and loves to travel. During his downtime he enjoys entertaining with family and friends and cuddling up with his rescue pups. When it comes to music: Tony’s dad introduced him early to some of the greats, and to this day he enjoys many genres. Favorites include The Rolling Stones, Jimi Hendrix, The Police, Tina Turner, and Madonna!
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Jay Coffey (10am to 3pm)
Jay's been Rockin' and Rollin' for decades, beginning as a bass player in San Francisco Bay Area bands. His radio career began at a small station in Modesto, and after four years moving around Central California, he wound up playing the hits in Los Angeles for over 28 years. A lifelong lover of Golden retrievers, he acquired a tolerance for miniature Schnauzers thanks to his wife Janet who’s been afflicted with Schnauzer-itis since her childhood on Long Island. Jay is dedicated to making radio fun and informative for his listeners.
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John Summers (3pm to 8pm)
John’s 30+ radio career has taken him all across the country in some of the biggest markets. His love of music as a musician has also done the same playing guitar in his own rock band along with work as a session musician for other great artists. When John’s not rockin’ on the stage or entertaining us on the radio he’s hitting the hills off-road on his mountain bike or motorcycle, or buried in his music room going through his huge collection of LPs. He also loves a great novel and never misses the latest block-buster movie.
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Keith Stephens (8pm to 1am)
Keith Stephens grew up in New England, but escaped the cold to graduate from Arizona State where he started his radio career. When he's not on the radio , he's a true soccer dad with two daughters (one a teenager so wish him luck ). He loves classic tv especially Seinfeld and MASH! He likes to workout and read on his Kindle and watch the latest trends on social media. First album he ever bought ? "Band On The Run" by Paul McCartney and Wings. He still has it and is excited because vinyl is cool again!
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Chris Kellogg (1am to 6am)
Chris has been on the radio for over 40 years and still loves hearing his favorite songs from his youth and the early years of his career. Chris and his wife Lisa met in high school and have been married 35+ years (or as she says, “a really, really, long time”). They have four children and five grandchildren and two dogs, Molly and Flounder. Their favorite hobbies include reading (novels for Lisa, non-fiction for Chris), riding bikes, and traveling to spend time with the kids.
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A quick two minute top of the hour newscast offering our listeners critical updates on events happening around the U.S., and the world. It includes the most up-to-the-minute details on compelling stories featuring many of the same trusted and respected reporters you see on Fox News, plus a staff of seasoned FOX News Radio reporters gathering news specifically for the Fox News Radio division.
Along with Fox News Radio, WBF features local news and sports reports six times each weekday. Plus 24/7 local weather updates with severe weather alerts.
Written and produced by a group of award-winning broadcast journalists, Viewpoints is a public affairs magazine with ear-catching, in-depth, straight-ahead reporting on current issues of general interest. Each Sunday morning at 6:00 am, listeners hear from experts, authors and newsmakers in diverse fields, talking about current events and topics.
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These maps are drawn using engineering data from the FCC. Maps courtesy of Radio-Locator.com
- Local Coverage: Within this area, you should be able to receive WBF on almost any radio with moderately good to very good reception.
- Distant Coverage: Within this area, the signal of WBF may be weak unless you have a good car radio or a good stereo with a good antenna. You may not be able to receive WBF at all on walkmans or other portable radios.
- Fringe Coverage: Within this area, WBF's signal will be very weak. You may be able to receive WBF if you have a very good radio with a good antenna, but it's possible that interference from other stations may prevent you from picking up WBF at all.
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Radio/Digital Advertising Sales Position
Thornburg Communications, Inc. is looking for a highly competitive account executive to join our sales team. Discipline, natural sales talent and a drive to be the best are required. Candidates should have a minimum of two years of outside sales experience. Radio and/or digital media sales a plus. The successful candidate will be a self-starter, motivated by personal and sales team goals, as well as company objectives. The ideal candidate will have a proven track record for prospecting and developing new business. Join the Thornburg Communications, Inc. sales/marketing team and benefit from very experienced training, a generous compensation plan, a benefits package along with the many benefits of being part of a family owned company with a keen sense of customer focus. A valid driver's license and a good driving record are required for this position.
Interested Candidates can mail resume to
Thornburg Communications, Inc.
1130 Radio Road
Bartow, Florida 33830
Thornburg Communications, Inc. is proud to be an Equal Opportunity Employer.
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 Why does the same programming have to be on both your AM and FM stations, can't you broadcast different programs, like sports on the AM and music on the FM?
The simple answer is our FM 102.9 and 97.1 channels are licensed by the FCC as FM translators. Per FCC rules, translator stations must simultaneously rebroadcast the signal of our primary AM 1130 station. A translator station cannot originate its own programming.
How can my civic club, organization, school or church get a Public Service Announcement on WBF?
You can mail, or email your community event or announcement to our office in Bartow. Please provide the community event or announcement on letterhead from your organization and include a contact telephone number. For the best results, provide your announcement at least six (6) weeks in advance.
Why can't I receive WBF's 'AM' radio signal after sunset or before sunrise?
On the AM dial, WBF is required to reduce our output power and change the directions where our radio signal is transmitted. Listeners in Lakeland and Winter Haven are mostly affected by this requirement. During daylight hours, our signal is transmitted equally in all directions. This power/pattern requirement does not affect our FM frequency 102.9 or 97.1.Click here for a map of our 'AM' nighttime signal. Click here for more information from the FCC regarding the issue: Why AM Radio Stations Must Reduce Power, Change Operations, or Cease Operations at Night
Do you have a question about WBF? Click here, and send us your questions.
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